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Thinking Out of the Box – Execute Inside the Box

Playstation ads January 12, 2008

Filed under: indonesia,uk trip — yoris72sebastian @ 5:35 pm
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London, 21 June 2006

Reading UK music magazine, NME and other lifestyle magazine here you can see many Playstation ads there.

Then I realized that because the sales was good. PS could use some percentage of sales to do marketing including advertisement in the magazine, radio, etc.

Then I remember, back in Indonesia now Microsoft start doing some marketing as well. Advertising and events was good because they are now received revenue from selling original software.

So maybe we should educate people in Indonesia that “Say No to Piracy” will bring positive impact for them.

Just like a decade ago when phone booth always broken. People try to take the coins because they don’t need to call. Now, we hardly see broken phone booth because most of Indonesian, even low SEC also need to make a call.

So I think all the ads in the magazine and radio from our artist saying “Buy the original. Say no To Piracy” won’t impact if we didn’t educate them in different ways.

(this article was made during my trip to UK for the International Young Creative Entrepreneur of the Year 2006 competition held by British Council)

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Piracy in Indonesia not that bad

Filed under: indonesia,uk trip — yoris72sebastian @ 5:34 pm
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London, 21 June 2006

When I prepare myself to go to London, everybody warn me to prepare an answer about piracy. As we all know that Indonesia is one of the biggest country with piracy in the world. So I prepare an answer that although there’s so much of piracy, the sales of original CD, cassette and ring back tone were good too. Although it’s better that there’s no piracy like in the UK (less than 1% and I never see pirated CDs here) but at least our sales in Indonesia was quite made me proud during the meeting with other 9 finalist of IYMEY music 2006 (Argentina, Nigeria, Poland, Morocco, India, Lebanon, Venezuela, Kenya and Estonia).

But from the sharing session about piracy in our each country, then I learned that in Lebanon after you finish making your album then you bring your master to all big pirates so they become a major distribution because in Lebanon, musician make money only from live performance and advertisement. Not making any money from CDs.

Wow, it so scary if Indonesia will become like that. We have to do something.

(this article was made during my trip to UK for the International Young Creative Entrepreneur of the Year 2006 competition held by British Council)